The objective of this study through this

Article is, in addition to addressing the sanctions set out in law no. which deals with acts of administrative improbity, it is also to bring to society’s light the pros and cons of said law – also appearing in the its core – the concepts of administrative morality, since, as it is a diffuse concept […]


From then on, it is possible to determine the most effective management model. The PMI model is the oldest and most recognized for administrative practices. PMI is the most important international organization, with numerous representations in Brazil through its chapters, which works with professionalism on the subject of project management. According to Menezes (2018) this […]

the smart way to adopt ai in customer service

Examples include detecting negative Moreover, sentiment from a customer expressing frustration with a bot and escalating that interaction.After that, To a human as quickly as possible. Another is to automatically distribute customer emails across different areas of the business according to the reason for contact. This allows brands to be more efficient and paves the […]

Monitoring customer feedback and support interactions

Businesses can identify common pain points, detect emerging trends, and proactively address customer concerns. This proactive approach to customer service enhances the overall experience and strengthens customer loyalty. Conclusion: Data analytics provides businesses with powerful tools to gain valuable insights into customer behavior and preferences. By leveraging data, companies can segment their customers, predict their […]

Harnessing the Power of Online Communities

Fostering Customer Connections and Shared Experiences Introduction: Creating an online community or forum for customers is an effective way for businesses to foster engagement, strengthen relationships, and facilitate the sharing of experiences among customers. By providing a platform where customers can connect, exchange insights, and share their stories, businesses can build a thriving community that […]

Leveraging Data Analytics to Uncover Customer

Insights and Preferences Introduction: Data analytics has revolutionized the way businesses understand and engage with their customers. By harnessing the power of data, companies can gain valuable insights into customer behavior and preferences, enabling them to make informed decisions and deliver personalized experiences. In this article, we explore how businesses can leverage data analytics to […]

Continuous Feedback and Iteration

Promptly acknowledge and reward successful referrals to reinforce positive behavior and motivate continued advocacy.  To maximize participation in the referral program, actively promote it through various channels, such as social media, email newsletters, website banners, and in-store signage. Encourage existing customers to share their positive experiences and success stories with the program, creating a sense […]

Unleashing Customer Loyalty through Convenience

Time-Saving Solutions Introduction: In today’s fast-paced world, customers are constantly seeking convenience and time-saving solutions that simplify their lives. Businesses that recognize and capitalize on these opportunities can not only enhance customer satisfaction but also foster long-term loyalty. By providing added convenience and time-saving options, companies can differentiate themselves from competitors and create a seamless […]

The Crucial Role of Customer Education and Support in

In today’s competitive business landscape, building customer loyalty is more important than ever. While many factors contribute to customer loyalty, customer education and support play a pivotal role in fostering long-lasting relationships. By empowering customers with knowledge and offering exceptional support, businesses can not only enhance customer satisfaction but also cultivate loyalty that extends beyond […]

Illuminating the Impact of Your Brand on Customers’ Lives

Storytelling has long been recognized as a powerful tool for conveying emotions, engaging audiences, and connecting on a deeper level. By leveraging storytelling, businesses can effectively highlight the profound impact their brand has on customers’ lives. This article explores the strategies to harness the power of storytelling and illuminate the transformative effects your brand brings […]