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When a brand becomes a household name Iran Phone Number List the company becomes establish and marketers can retire. Of course this is very unpleasant forthe brand name is officially recogniz as a household name the company will lose all trademarks and rights to the word. In Russian this phenomenon has a name of the same name. Let’s look at an example of when a brand name became a household name and what it entail. The most famous and resonant case of photocopying happen at Xerox. In fact the device is call a copier and the process itself is call photocopying. When the words copier and photocopier became commonplace.
The company’s lawyers because if
Xerox start to lose its identity which caus big Agent Email List problems. The company’s management launch a massive and costly campaign to protect its brand. The advertising slogan was: You can’t Xerox a document but you can copy it on ais Xerox. Xerox is more than copiers. Google You hear this phrase a lot meaning to find information on the Internet. As a search engine it may not necessarily be but the essence is the same. At some point the company became concern that the company name had become a household word. Merriam-Webster says it is by looking up information. In 2009 a group of plaintiffs fil a lawsuit in an attempt to get the term recogniz at the.
