The flywheel was the driving force flywheel work behind the industrial revolution through a simple principle: the compounding effect. Every small action reinforces the previous one. Marketing actions no longer stand alone. Each marketing action reinforces the next and creates more momentum. Simply put: the snowball effect. Every time the snowball has turned a circle, more snowball sticks to it, creating more surface area and the next circle even more snow sticks to it. The big question you have to ask yourself is:
“How can we ensure that every marketing action delivers something that will make it more effective the next time we do it?”
In this case it means that every time you do a marketing activity, you have to simultaneously acquire new capabilities and resources . New powers and tools that make you stronger. Not incidentally, but structurally. It has to be part of your marketing system.
explanation compounding effect, snowball effect
This is how a marketing flywheel growth loop works
Every growth cycle, self-reinforcing cycle, consists list of azerbaijan consumer email of three parts that have to be right. Only when all three are right and reinforce each other, the growth cycle works.
The idea. Really solve something for the target group somewhere in the buyer journey that creates preference, stimulates demand and activates or how will it work on a tight budget? strengthens. In short, do we have a problem-solution and can we make it in a REMARKable way? Compare it to a chef in a restaurant who develops a beautiful dish that customers might appreciate and makes sure that the kitchen can produce it.
Delivering value
The actual delivery of the solution. Which channels, which forms and which media have the greatest impact? This is the phase in which it is discovered whether anhui mobile phone number list the solution works or can work. Compare it to serving the food. How this is done can have a great of it and only after the meal do we know whether it has worked as we had imagined.
This is the key moment that determines whether or not momentum is created. Is value being created that ensures that better value can be created and delivered every time? What resources and abilities can we consistently generate? For example, data, larger network (access) or a larger content library. In short, the marketing revenue model.