Facebook, which purchased the app several years ago, seems to have decided to make WhatsApp profitable by placing advertising banners within the posts.
The main intent is to monetize the application. In fact, WhatsApp is the most used social network in the world and the inclusion of advertising on the platform would seem like a really interesting idea!
The world of the web is constantly evolving and it is absolutely necessary to keep up with the times. In this article we will talk about everything that could interest you and your company about using WhatsApp for advertising purposes.
WhatsApp Ads: What Can You Do Today?
First of all, let’s start from the beginning, what can you do today on WhatsApp?
This very useful social platform, in uk phone number list addition to being an excellent chat, can prove to be an excellent marketing ally, thanks above all to its useful functions that, if used correctly, guarantee a good result, both at a promotional level and in terms of post-sales assistance.
Are you wondering what they are Whatsapp advertising has and how to use them? Well, we will see it right away and discover how to do marketing with WhatsApp and promote your business.
- thanks to WhatsApp your customers are at your fingertips, since they are almost certainly all connected;
- your message will almost certainly have an opening rate close to 100% (much higher than traditional email marketing);
WhatsApp Advertising: The Malware Case
For a few months now, many people, while browsing WhatsApp, have found themselves suddenly faced with some pop-up ads. These are certainly contents with a malicious intent, given that advertising on the platform philip wood managing director will only make its official debut starting in 2020.
Simplicity does not always go hand in hand with security. Sharing any file via WhatsApp, in fact, can be a risk for users’ devices. And, therefore, also for their personal data.
In order to combat this phenomenon, WhatsApp is pushing its 1.5 billion users to update their apps following the discovery of a bh leads security bug that allows hackers to remotely install spyware on users’ smartphones.
According to The Guardian , the spyware is “able to browse calls, text messages and other data, activate the phone’s camera and microphone, and perform other malicious activities” and is installed via an infected WhatsApp call.
WhatsApp Business: What It Is and How to Use It for Your Local Business
Whatsapp Ads will debut in 2020.
But at the moment it is possible to take advantage of the Whatsapp Business advertising option that allows commercial activities to use the platform to have more direct contact with their customers and Whatsapp advertising has to respond to messages automatically and for free.
Also in 2018, the WhatsApp Business API was introduced , which allows you to integrate it with third-party software. This is a solution that can strengthen the relationship between large businesses and their customers.