What’s the Difference The first concept we will explore. even before identifying how to do remarketing and retargeting. concerns remarketing and its meaning.
In general. it can be said that remarketing is a form of advertising . and in particular an advertising system that uses new technologies and the Internet.
Therefore. remarketing. first of all. will What’s the Difference be carried out online. Also using those tools. or remarketing tools that can be used especially. By those who are capable of grasping all of its characteristics and potential.
This form of online advertising. however. has another peculiarity: it targets users based on their previous actions . those they have already performed on the Internet.
So. for example. the fact of having australia phone number list put a Like on Facebook could help those who deal with remarketing to define a strategy for that type of user.
This strategy. in addition to allowing general advertising. Will give the possibility to those who have a website to maintain the visibility of their brand even when the user has left the site itself.
What is retargeting?
In addition to remarketing. we also have retargeting. the meaning of which will need to be analyzed in detail. This word refers to the use of advertising campaigns that. through the use of anonymous cookies. allow tracking of users’ navigation within your website.
Therefore. with retargeting it will be possible to understand which paths users follow. On a specific website and also intercept their tastes and preferences.
It is often noted that in Google. for example. retargeting and remarketing are used as synonyms. But there are differences between the sharon angelus sales/marketing analyst two terminologies.
Retargeting for Google. therefore. could be assimilated to remarketing. but it is not.
Retargeting platforms are also used for this type of promotional activity . for example by combining prospecting and retargeting.
Remarketing vs What’s the Difference retargeting: differences
At this point. therefore. we can see the differences between retargeting and remarketing.
Even though the two tools have the same goal. That is. to engage potential customers and prevent them from not completing their transaction. A fundamental difference can be identified between. Retargeting and remarketing from the point of view of the tool used.
In fact. remarketing will mainly see the use of email to avoid losing your customer: a communication will be sent in which. for example. the customer will be informed that his cart is waiting for him and that he should bh leads complete his purchase.
Retargeting. on the other hand. mainly uses advertisements. For example. this can be seen in the Facebook retargeting system in which dedicated.
How to do remarketing and retargeting: successful examples
Finally. to learn how to do remarketing and retargeting you can see some successful examples.
Consider Expedia . which offers its What’s the Difference users limited-time deals on hotels and flights they have already viewed.
Or the many examples of retargeting on Instagram. such as those of TicketOne. Intimissimi and Wish. which propose in the stories ads relating to objects already seen by the user during his last visit to the corresponding website.