When it comes to your email marketing strategy and sending email campaigns to your contacts, there are many metrics to pay attention to. The email marketing metrics you should always be monitoring are:
Return on Investment (ROI)
Conversion rate
Click-through rate (CTR)
Low
Opening rate
While opens are important, because metrics should they obviously tell us who opened that email we just sent, that’s all it tells us. It doesn’t necessarily tell us whether the campaign was successful. The metrics we’ll be talking about have a different meaning than opens. When you analyze these metrics, they will not only give you more information, but they will give you an idea of what to do next.
Return on investment
Many ESPs don’t report ROI, but it’s an important metric to keep in mind. Time and time again, the channel that shows the highest return on investment per dollar honduras phone number list spent continues to be email marketing. In Litmus’ State of Email Report , the ROI for email marketing in 2023 is 39-1. However, ending up with a high ROI doesn’t always mean your email marketing campaign will be successful.
What you want to see in your statistics is that that return is growing or increasing from campaign to campaign. If you invest the same amount and your return increases, that’s when you know you have a successful campaign and strategy. If you see that the ROI is decreasing, you know that something is wrong and that you will have to make adjustments.
Click-through rate
What is considered a conversion? Well, according make sure that the elements that make up the user experience of the page are of the best possible quality to the Ultimate Email Marketing Sherpa Glossary, it means that the recipient of the email takes the desired action that the sender wanted them to take. This ranges from just opening the email, clicking on a link to visit your website, or even making a cz lists purchase on your website.