After almost two years of the pandemic, we can say that there are new habits and ways of using technology that are here to stay, sometimes out of obligation and sometimes out of devotion, as is the case with hybrid events . At events: advantages Bannister Global, we declare ourselves fans of this new event format that perfectly combines the best of in-person events with the online world.
We are not the only ones, as these types of events have become one of the biggest content marketing trends for 2022.
Restrictions on mobility between countries, autonomous regions and provinces, as well as constant new regulations regarding indoor capacity, have promoted hybrid events , a new way of marketing that has brought a breath of fresh air and dynamism to traditional in-person events.
In recent months, many companies and entities have decided to organize or participate in hybrid events, as the advantages are many. But let’s start at the beginning. In this post, we are going to explain what a hybrid event is and everything you need to know to find out if they can fit into your marketing strategy.
What are hybrid events? When the real and virtual worlds go hand in hand
Hybrid events are a safe bet to boost reach and generate different experiences for the audience. These are events that combine in-person attendance (limited in recent months due to the pandemic) with online attendance, both for the public and for speakers.
An online event is not just about a camera broadcasting live, the people who experience it on screen also interact with the environment: the online speakers giving their presentations or participating in discussion panels with other speakers who are on the set; and the audience commenting live on their impressions of the event, interacting with the speakers, answering surveys, etc.
Hybrid events can have a multitude mexico email list 8 million contact leads of options , as it depends on the type of event to be organized, its objectives and its audience. Therefore, it is clear that this new trend opens up an infinite field of opportunities in the corporate sphere. Also for an internal communication strategy, at this time when teleworking is the new reality.
Combining the in-person and the virtual brings great advantages to events
Advantages of hybrid events
1. Greater reach and attendance
Hybrid events are the best way to increase the reach of any event. How many times have you missed an event due to lack of time? Or video essays are rapidly growing in popularity because it was taking place in another city? Or even because you didn’t know if it was going to be worth the effort to go?
With the option of remote assistance, all ao lists these doubts are cleared up, since all the effort is reduced to a click on the computer or mobile phone.
The impact of hybrid events knows no boundaries: new digital tools make it possible to have attendees and speakers from anywhere in the world.
2. Greater engagement with the audience
At first glance, this type of format may seem to divide the audience into ‘first-class’ and ‘second-class’ viewers. However, a well-organised event can connect both audiences and make them equally involved in everything that happens.