We move products or services in a constantly changing world, the ways of selling adapt to the new situation and the needs of customers. Communication gives us the tools and channels to send our messages. How do we want to be seen? Is our message clear and concise? Do we capture the attention of our audience?
The situation demands the use of tools that help us reach our customers in the most direct way. The objectives of every organization are clear: to ensure that messages impact our buyer persona . How? Using the right tools.
We are not going to discover anything new, everything has already been invented, but you have to know how to capture the trends that help you improve. We bring you some, because there are many compelling reasons to use video marketing in your communication campaigns.
Taking advantage of the trend in times of change
The situation experienced in recent months has greatly boosted video consumption . Although we are gradually leaving our homes and doing more activities outside the online world, we have become accustomed to enjoying leisure time at home. And video is the big winner in the entertainment battle.
But entertainment is not the only function of video. There are many studies in Communication Theory that demonstrate the importance of moving images when it comes to retaining information. A few well-chosen images, in the right order and with the right words, can say much more than a 1,000-word text.
In 2020, internet users consumed an average of 47 minutes of video per person per day. This time is spent on entertainment, education and brand following.
It’s clear that video is one of the most popular formats. The consumption of audiovisual content increases every year, and companies are increasingly betting on video marketing saint lucia email list 26037 contact leads for their content strategy.
Do you need more reasons to incorporate video marketing into your company? Here are some that will definitely convince you.
The data corroborates it
There is no doubt that video has become one of the most widely used formats , and the data confirms this: 90% of social media users watch videos , 82% of internet traffic is digital marketing and digital advertising captured by video, and we retain 95% of the information shown to us in this format, compared to 10% of information presented in written form. 54% of consumers prefer to watch video content from a brand over other types of formats. And we cannot forget YouTube, one of the most widely used social networks and the one where the audience spends the longest time.
Relevant information accompanied by moving america email list images is retained 65% more than static information. Statistics support the growth of online video consumption year after year.
2. Moving images help to better understand
Video makes it possible to explain processes or concepts in a simple way that would be more complex with words. Schools have found that children are able to better understand more abstract topics with the help of explanatory videos.