Where do you go when you want to make a purchase on an online platform or e-commerce site? You will surely go to the reviews, comments or testimonials that other customers have left on the website, forums, social networks… of the company that sells the product or provides the service. And you will pay more attention to those in which they describe their experience regarding the purchasing process, the service provid or the product or service purchas in a well-found manner.
We pay attention to and take into account reviews (both text and star ratings) because we consider them to be unbias opinions, whether positive or negative. Therefore, the most useful voice for any buyer will be that of other buyers who are consider more trustworthy than any comments that might be highlight by the company selling the product or service itself.
The value of a third party in industrial marketing
Chances are, if the product is cheap or of little value, you’ll take the plunge anyway, regardless of whether the reviews and testimonials are good or not. “I don’t have much to lose by trying,” you’ll tell yourself.
Your behaviour will be different as it will not be impulsive, but it will not differ that much since the opinion of an impartial third party is always valu more. What could be more powerful in driving lead list of nicaragua consumer email generation or influencing a purchasing process than the opinion of another satisfi customer? And not only satisfi, but also someone who tells in first person the problem they fac and how the product or service you offer and market has help them solve it. Of course, having a third party, who shows their face and endorses their supplier, validates them, gives them cribility, trust and creates a climate that can make a difference.
Get start with simple testimonials and start differentiating yourself
The idea has caught your eye. How many times has a how will it work on a tight budget? client or collaborator told you how useful the solution you provid was? Many times. By phone, in person, by email… And you have manag to generate new business or improve their production ratios! It’s time to tell them about it.
First of all, if you already have these testimonials or alb directory comments in writing, you must ask your clients for express permission to publish them and tell them which channels or channels you will do so on. They must give you their consent.
You can make their job easier with a survey or a list of ready-made questions that are quick and easy to fill out or complete. Be careful! They will also help you standardize a quality and customer service system, detect errors and implement improvements. At Bannister Global we do this with our own clients every year .