Data Marketing is not done without the help of tools. These are the ones that consolidate the data and transform it into intelligible graphs and reports , which can be used to generate insights and strategic information.
For this reason, Data Marketing also requires planning for the acquisition of tools and software that serve as support for data analysis. Below, you will learn about some of the main tools that can help you.
Follow GDPR rules
Anyone who works with data should asia mobile number list be familiar with the General Data Protection Regulation. This is the main regulatory framework for data protection and privacy in the European Union and defines the rules for processing data as well as the sanctions for those who do not want to comply with them.
GDPR states that users must explicitly consent to the collection of their personal data and must be informed clearly and transparently about the purpose of their processing.
If you want to use them for your content marketing strategies, this is what you should inform users about. In addition, they should be able to consult, edit or delete their personal data at any time they wish.
Companies that use data in their strategies must also define a person responsible for the data area, who answers to the national authority and governance policies that guarantee information security .
Create a data-driven culture
To implement data-driven marketing, it find gaps in keywords is important to first create a data-driven culture in the company. When employees absorb this culture, all decisions are made based on data , instead of considering assumptions.
This applies to the entire company, not just marketing, as data needs to flow between teams as we will see below.
You must understand that a change in company culture may be met with resistance from more traditional professionals, who prefer to do things the way they have always been done.
Therefore, the application of data driven marketing also requires education and training of the team.
Integrate data and equipment
A data-driven company works with shops 9177 integrated data across the entire organization. If you use data in content marketing, for example, it can also generate insights for the financial department. Just as the sales team can provide you with valuable information for communication strategies.
What are the main data tools for content marketing?
We have already discussed the importance of having tools to apply Data Marketing in content strategies, right?
Now, find out which are the main platforms we recommend for this and how they can help you plan and create better content.
Google Analytics
Google Analytics is a basic tool for anyone working with data. In relation to content marketing, its reports and graphs show, among other information:
- audience profile;
- channels that generate the most traffic;
- Google keywords that drive more visitors to your website;
- content that performs better.
SEMrush
SEMrush is an SEO analysis tool that brings valuable information to content strategies.
On this platform you can:
- do keyword research to plan content briefs;
- discover topics that interest your audience;
- receive content optimization guidance;
- monitor competition and market benchmarks;
- uncover keyword gaps and competitor content.
Typeform use-data-collection
Typeform is used to create more engaging and responsive research forms . They can be used to collect primary, quantitative or qualitative data, to get to know your audience better or collect feedback on your content, for example.
Hotjar
Hotjar offers different data collection tools to help you understand how users interact with your website.
Heatmaps , for example, monitor which areas of pages are viewed or clicked on the most, which can help you understand what sparked the most interest in a piece of content .
Another interesting tool is instant feedback forms , which appear to the user while browsing the website. This way, they can give their opinion on the content at the same time.
Google Trends
Google Trends reveals search trends on Google. These are topics that are sparking people’s interest and that you can address in your content to attract more interested people.
Google Data Studio use-data-collection
Google Data Studio is a tool for creating dashboards with the data you need to monitor or present. You can create customized, interactive and responsive panels, with different graphic formats, to accompany the KPIs of your content strategy.
Data-driven is a trend that is reaching companies in the midst of digital transformation processes . Adapting your business to the digital age involves exploring all the potential that data offers for strategies and decision-making.
So, it’s time to integrate this trend into one of the most crucial areas for a business’s success: marketing. After reading about Data Marketing and content, take the opportunity to better understand what business intelligence is and how to generate intelligence for your business in our next article.