Why keep handing over your marketing budget to tech giants like Google and Meta when it could also be us to support charities? In a world where consumers are becoming more critical about where they buy and talent is scarce, social brands have an advantage. Not only do they attract customers more easily, they also fill their vacancies faster. Cause marketing, or linking your brand to a charity, helps to put your company’s social image in the foreground.
Kruidvat
To start with an example: everyone knows Kruidvat and everyone buys something from Kruidvat. It is therefore a brand that is there for everyone.
To reinforce this image, Kruidvat list of antarctica consumer email collaborates with the Poverty Fund. For example, Kruidvat releas a Christmas hit last Christmas, with all revenue from the streams going to the Poverty Fund. Kruidvat also sold special promotional products, with donations made per purchase.
Kruidvat benefits both directly and indirectly from this collaboration. Because of the Christmas hit, people think more and more about Kruidvat in the run-up to Christmas and have a positive association with a brand that is committ to people who are less fortunate. This ultimately promotional products.
Everyone benefits from cause marketing
Not only large companies can apply cause why you ne to create more landing pages [data + tips] marketing, every company has values and a mission that can be match with a suitable charity. For example, a local real estate agent can work well with a homeless shelter and a wooden flooring seller can combat deforestation. A suitable match can be found for every company.
Plankenland donates 2 trees for every wooden anhui mobile phone number list floor sold The beauty of cause marketing is that everyone benefits. A public partnership with a company gives the charity more name recognition and gives the charity more certainty of donations.
Because companies that publicly commit to charities are less likely to cut back on that collaboration than companies that make occasional donations when things are going well, but do not do so when things are going less well.