The question of the most effective time for sending out emails has been raised more than once. In fact, there are as many opinions as there are experts. Everyone considers their opinion on this issue to be indisputable.
There are different points of view on the most effective time for sending:
Firstly, it is considered that the mailing should not be carried out on Mondays. Since clients at this time are usually very busy and do not want to be distracted.
Secondly, it is not uncommon to hear that you should not send out a newsletter during lunchtime, after five in the evening, or on weekends exit mobile phone numbers database since during these periods there is simply no one to read it.
The Lisa Formichelli Phenomenon
In fact, the optimal time should be determined individually, through testing. An example of this is the method of constructing a mailing list by the famous publicist Lisa Formichelli. She sends out information to her subscribers at any time, regardless of the time of day or day of the week.
And despite (or thanks to) this, she has more than two thousand subscribers.
The effectiveness of this strategy is confirmed by
numerous reviews of her letters sent on weekends or at lunchtime. For this purpose, the number of open letters and sales is also analyzed.
Experts on this phenomenon claim that is it a cookie or a biscuit? pastime is inclusion! of course, non-working hours are not the most effective for mailings. But you shouldn’t refuse to send letters during this period either.
Other unconventional approaches
There are other known cases of choosing non-standard times for sending out newsletters. Many specifically send out newsletters on Saturdays and Sundays so that people have time to familiarize themselves with the content. Clothing and accessory retailers combine daytime newsletters on weekends with evening offers on Thursdays and Fridays. In addition guinea lists no self-respecting company suspends test newsletters at unusual times for itself, constantly reforming its system of offers.
Conclusion
Taking into account all the above factors, we can conclude that for each area of activity there is a certain time for a more successful mailing. But it can only be determined by trial and error. Of course, standard rules will work for some areas, but not for all. If you are sending out mailings to coffee shops, then it is better to do them in the morning. And if for bars, then in the evening. Everything is strictly individual and in this matter you should not act only according to a clearly written plan.