As your business grows, your success Your Marketing grows: that much is clear. But what often remains invisible is how complexity piles up at the same time. What do I mean by that? Let’s walk through it.
Suppose you have 2 people in your team. There is only one direct interaction. The complexity remains minimal, a simple back and forth communication (complexity = 2).
Now someone else joins:
This quickly means that different interaction routes arise, because everyone has to be able to coordinate with each other. Result? The complexity triples (complexity = 6).
And then, 4 people. This is where list of australia consumer email the chaos really starts to set in. The connections and dependencies increase dramatically, causing the complexity to almost explode (complexity = 24). What was once a clear collaboration turns into a network of consultation, coordination and interdependence.
Every new layer, every additional team member, every tool or partner adds more interactions and brings new challenges. Such a wave of complexity slows down your marketing because:
Communication is becoming more difficult. Everyone has to stay informed about everything, which requires endless updates and coordination moments.
Efficiency decreases. Decisions take 10 rules for generating leads with landing pages more time. which takes away the speed.
The risk of miscommunication increases. Every additional contact moment increases the chance of misunderstandings and duplication of work.
The more people in a team
Complexity is therefore the creeping enemy of marketing success and growth. Although growth feels like you are becoming ‘more powerful’, often the opposite is true. It often works in cycles: you build a marketing machine that ensures growth. But as that growth anhui mobile phone number list increases, the effectiveness decreases. The momentum that seems to be created is lost again. You have to put in more and more effort for the same result. Until you have to redesign the system to manage the complexity and make room for new success.
As marketers, read people, we unfortunately have more to do if we want to achieve a good result. This is deeply rooted in human psychology. And so I see marketers hopping from one marketing trend to the next. Growth hacking, performance marketing, marketing automation, inbound marketing, demand gen: more channels, more resources. It’s crazy. Unfortunately, this works counterproductive. Because doing more means more complexity. And therefore a decrease in effectiveness.