As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design . Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager at Smart Design, share their Interview with insights on the development and impact of this AI-power email creation tool. Smart Design is meant to simplify the email design process, making it faster and more efficient for users to create professional-quality emails. Let’s dive into their journey and gain insight into the future direction of Smart Design.
1. What was the background for your decision
Jeff Zimmerman: From the beginning, Benchmark Email has been design with simplicity at its core. Email marketing can be challenging, so we were excit to build a tool that hungary phone number list helps our users bring their marketing strategy to life with ease. Before we start incorporating AI, Benchmark Email was built around the easiest-to-use drag-and-drop campaign itor out there, as well as an extensive library of email templates. The team has always striv to constantly improve the process of creating emails for our users.
Paul Rijnders: Still, we understood the challenges for marketers when it comes. To coming to a new platform and creating a new email from scratch. Our goal was to ruce a task that usually takes hours to minutes. Generative AI tools have been gaining traction in recent years, even before ChatGPT went public. In September 2022, we launch Smart Content Content to help our users easily create and update the copy of their email templates.
Jeff Zimmerman: Shortly after our launch of Smart Content
ChatGPT open up to video essays are rapidly growing in popularity the public. We start leveraging OpenAI’s new APIs to build Smart Design. It was a natural progression from helping ideate and write email. Copy with Smart cz lists Content to easing the workload of email template design with Smart Design.