In the case of the United States, the percentage It is currently 14.5%, and also has an upward trend forecast. 6. ‘Goodbye to cookies’, a new era of data The end of cookies is more than announced , and more and more companies and advertising strategies are using their own data to enhance their campaigns, […]
Campaigns become scalable For most retail media retailers, detailed work continues to be a challenge for the implementation of advertising on their platforms. This is why advertisers and agencies ask for tools that allow them to develop scalable campaigns. As Horizont points out , for the growth of retail media as an advertising channel, the […]
With relevant brands such as The Body Shop, Foreo and others; The Miravia van will offer raffles, gifts and many surprises for all those who come to enjoy the experience. The e-commerce giant, Amazon , was one of those responsible for the popularization of retail media, but in recent years, added to the increase in […]
Social media campaigns have proven to be powerful tools for businesses to generate leads and drive conversions. This article highlights a successful example of a social media. Campaign that effectively generated high-quality leads, showcasing the key strategies employed and its impact on the business. Example: XYZ Fitness Studio’s “Get Fit Together” Campaign XYZ Fitness Studio, […]
Collaborating with influencers can be a powerful strategy for brands and businesses to tap into their expertise, reach new audiences, and drive engagement. However, to ensure a smooth collaboration process, it is important to establish a strong foundation and implement effective strategies. In this article, we will explore key strategies to foster successful collaborations when […]
