The Elaboration Likelihood Model (ELM): persuading through authenticity
Petty and Cacioppo’s (1986) Elaboration Likelihood Model (ELM) emphasizes in which they think deeply about the message, and the peripheral […]
Petty and Cacioppo’s (1986) Elaboration Likelihood Model (ELM) emphasizes in which they think deeply about the message, and the peripheral […]
Another pitfall is pinkwashing . This phenomenon versus sincerity occurs when companies present themselves as LGBTQ+-friendly, but do so purely
Covid-19 Shopping malls has increased the online communication needs of shopping centres. Communication and marketing agencies are having to make
Using LGBTQ+ representation Effectively & Respectfully in advertising can be both an opportunity and a challenge for brands. While inclusivity
We currently live in an era of constant change, which requires companies to adapt. If you are part of an
In 2020 , more than 306 billion emails were sent worldwide. At first glance, this may seem like a lot,
Form follows strategy ‘. Make portfolio strategy sure you have determined the strategy first before you start visually shaping the
In 2021, the of date digitalization of a company has become essential to get a business moving forward . Any
Companies put a lot customer satisfaction of effort and energy into offering the best products, giving them maximum visibility or
We move products or services in a constantly changing world, the ways of selling adapt to the new situation and
Did you know that Google is processing 70,000 queries per second right now, which translates to 252 million searches per
Raise your create successful hand if you have a friend who always tags you in each and every giveaway they