How to create content that will interest the media?
Krzysztof Olszewski, spokesman for mBank, talks about the key stages in creating valuable messages. Natalia Roś, a journalist from Laba […]
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Online Marketing
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What is NFT and why is it becoming so popular?
We tell you why you should buy NFT tokens and how to make money on them. Ira Veles, editor of
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How to develop a marketing plan for your brand?
Our “Strategic Marketing” course lecturer, Magdalena Wieczorek, suggests what elements to focus on when writing a marketing plan. Natalia Roś,
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7 Social Media Trends That Are Here to Stay
“Social Media Manager” course lecturer Maria Kuc-Jędrzejewska. The describes the leading trends in social media that dominate B2C communication. Natalia
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The Most Important Elements of Advertising Copy
Magda Ciereszko, instructor of the Copywriting course, suggests how to create advertising texts that will attract viewers’ attention. Natalia Roś,
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5 Traps That Are Holding Your Online Business Back From Growing
We look at the most common reasons why e-commerce projects fail. Ira Veles, editor of Laba According to Santander Consumer
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How to create an employer branding strategy that will effectively support business?
Employer brand recognition, talent attraction, employee onboarding and building organizational culture. Natalia Roś, a journalist from Laba According to
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Why does a flywheel work so effectively?
The flywheel was the driving force flywheel work behind the industrial revolution through a simple principle: the compounding effect. Every
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From hamster wheel to flywheel marketing
So there is a clear reason why more trends, tools, data, access to knowledge and ‘doing more’ do not yield
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The Invisible Enemy of Your Marketing
As your business grows, your success Your Marketing grows: that much is clear. But what often remains invisible is how
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The Marketing Secret of the 0.005% Fastest Growing Companies in the World
Why are only 0.005% of Fastest Growing Companies so successful with marketing that they grow exponentially, while others do not?
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6 Marketing Trends You Should Include in Your Strategy
Learn about the tools that will make the work of your marketing department easier. Ira Veles, editor of Laba Why
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Legitimate concerns about privacy and abuse
The second group of concerns, which are privacy and abuse not necessarily unrealistic, includes concerns about privacy and potential abuse,
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Ethics & Neuromarketing: Taking Consumer Concerns Seriously
Neuromarketing – the use of physiological Concerns Seriously measures (such as brain activity) to understand consumer behavior – has generated
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5 Email Marketing Metrics Worth Tracking
Learn the most important performance metrics for your email marketing campaigns. Ira Veles, editor of Laba Email marketing remains