Black Friday: these brands are no longer participating!
With the last Friday of November longer participating in sight, everyone is ready to score the best deals during Black […]
Digital Marketing
marketing basics
Digital Marketing
The Elaboration Likelihood Model (ELM): persuading through authenticity
Petty and Cacioppo’s (1986) Elaboration Likelihood Model (ELM) emphasizes in which they think deeply about the message, and the peripheral
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Pinkwashing: appearance versus sincerity
Another pitfall is pinkwashing . This phenomenon versus sincerity occurs when companies present themselves as LGBTQ+-friendly, but do so purely
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Shopping malls and the media in 2021
Covid-19 Shopping malls has increased the online communication needs of shopping centres. Communication and marketing agencies are having to make
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How to Approach It Effectively & Respectfully
Using LGBTQ+ representation Effectively & Respectfully in advertising can be both an opportunity and a challenge for brands. While inclusivity
Digital Marketing
Email marketing automation: what it is and what it is used for
We currently live in an era of constant change, which requires companies to adapt. If you are part of an
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10 common email marketing mistakes and how to avoid them
In 2020 , more than 306 billion emails were sent worldwide. At first glance, this may seem like a lot,
Digital Marketing
Success factors in making a brand portfolio strategy a success
Form follows strategy ‘. Make portfolio strategy sure you have determined the strategy first before you start visually shaping the
Digital Marketing
5 signs that your website is out of date
In 2021, the of date digitalization of a company has become essential to get a business moving forward . Any
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How to measure customer satisfaction
Companies put a lot customer satisfaction of effort and energy into offering the best products, giving them maximum visibility or
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7 reasons to use video marketing to communicate your products or services
We move products or services in a constantly changing world, the ways of selling adapt to the new situation and
Digital Marketing
SEO and the Google algorithm, how we have changed
Did you know that Google is processing 70,000 queries per second right now, which translates to 252 million searches per