Email marketing metrics you should be tracking (and the goals they help you achieve)
Email marketing is still one of the best ways to reach your target audience, but just sending them mass emails […]
Lead Generation
Lead Generation
Lead Generation
The Future of Smart Design: Interview with the Benchmark Email Product Team
As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit
Lead Generation
What email metrics should I pay attention to?
When it comes to your email marketing strategy and sending email campaigns to your contacts, there are many metrics to
Lead Generation
How to make a good newsletter: Everything you need to know
Have you ever received a newsletter that caught your attention from the first glance? That email that you look forward
Lead Generation
How to calculate the ROI of your email marketing
Emails are one of the most effective digital marketing strategies for brands. But if you want to get the most
Digital Marketing
How to create catchy content that spreads itself?
Wharton School marketing professor and author of The Viral Effect Jonah Berger reveals the world of viral ideas. Natalia Roś,
Digital Marketing
How to study smartly?
Learn scientifically proven methods for effective learning. Emilia Mikulska, journalist Laba People learn their whole lives. Learning doesn’t end
Digital Marketing
Company values – decoration on the office wall or a real element of the organizational culture?
Adriana Rychter, HR Director at Marriott, talks about her role in creating organizational culture. Natalia Roś, a journalist from Laba
Digital Marketing
“You have to ask yourself, why would supermarkets stock a new soda when there are so many of them?”
Interview with Stijn Demeersseman on why focusing on the product prevents marketers from thinking about the customer. Laba Business School,
Digital Marketing
Video essays are rapidly growing in popularity
The phenomenon of long videos is not only seen in fan culture. Video essays, which are usually 25 minutes to
Digital Marketing
Make sure that the elements that make up the user experience of the page are of the best possible quality
Working on improving your main URLs and page experience can provide a significant increase in revenue as traffic improves. According
Digital Marketing
How will it work on a tight budget?
Herein lies the real decision for the advertiser. This approach is possible if: you have a significant budget to work