5 trends that shape the future of the job market
We present the key findings from the report prepared by Indeed & Glassdoor. Ira Veles, editor of Laba The […]
Digital Marketing
Content Marketing
Digital Marketing
How to create catchy content that spreads itself?
Wharton School marketing professor and author of The Viral Effect Jonah Berger reveals the world of viral ideas. Natalia Roś,
Digital Marketing
How to study smartly?
Learn scientifically proven methods for effective learning. Emilia Mikulska, journalist Laba People learn their whole lives. Learning doesn’t end
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Company values – decoration on the office wall or a real element of the organizational culture?
Adriana Rychter, HR Director at Marriott, talks about her role in creating organizational culture. Natalia Roś, a journalist from Laba
Digital Marketing
“You have to ask yourself, why would supermarkets stock a new soda when there are so many of them?”
Interview with Stijn Demeersseman on why focusing on the product prevents marketers from thinking about the customer. Laba Business School,
Digital Marketing
Video essays are rapidly growing in popularity
The phenomenon of long videos is not only seen in fan culture. Video essays, which are usually 25 minutes to
Digital Marketing
Make sure that the elements that make up the user experience of the page are of the best possible quality
Working on improving your main URLs and page experience can provide a significant increase in revenue as traffic improves. According
Digital Marketing
How will it work on a tight budget?
Herein lies the real decision for the advertiser. This approach is possible if: you have a significant budget to work
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The third way. Content pyramid by invested resources
Producing high-quality content consistently can be very difficult. But this is exactly where the content marketing pyramid comes in handy