How to make LinkedIn a B2B sales tool
From its How make LinkedIn early days as a business networking and job. Search tool, LinkedIn has become a great […]
Digital Marketing
Beginner Guide
Digital Marketing
10 ideas and examples for creating digital content
A brand’s digital content digital presence has many facets to consider, but without a doubt, the most important is the
Digital Marketing
Five tips to make your online sales meetings a success
Thanks to Five tips globalization, technological development and digitalization, communication processes within companies have been seriously affect. As we well
Digital Marketing
Basic guide to making a webinar from scratch
Webinars Basic guide are here to stay and we have already discussed in this post what they are and what
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Why hire an agency specialized in shopping centers?
As a shopping centers manager or marketing manager. of a shopping centre, you have probably considered hiring. The services of
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7 steps to create a social media video strategy
Since the video strategy beginning of this blog we have stressed the importance of content for any marketing strategy. We
Digital Marketing
Reconnecting with mall consumers: 4 key trends
The Reconnecting with mall pandemic has greatly impacted our daily lives. If before we went to a shopping centre to
Digital Marketing
7 video contents that promote internal communication
‘A picture is worth a internal communication thousand words’. How many times have we heard it and how much truth
Digital Marketing
Roetz: give your bike a good makeover
Roetz, a bicycle manufacturer that sells good makeover circular, sustainable bicycles and e-bikes, believes that as a society we do
Digital Marketing
Black Friday: these brands are no longer participating!
With the last Friday of November longer participating in sight, everyone is ready to score the best deals during Black
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The Elaboration Likelihood Model (ELM): persuading through authenticity
Petty and Cacioppo’s (1986) Elaboration Likelihood Model (ELM) emphasizes in which they think deeply about the message, and the peripheral
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Pinkwashing: appearance versus sincerity
Another pitfall is pinkwashing . This phenomenon versus sincerity occurs when companies present themselves as LGBTQ+-friendly, but do so purely
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Shopping malls and the media in 2021
Covid-19 Shopping malls has increased the online communication needs of shopping centres. Communication and marketing agencies are having to make
Digital Marketing
How to Approach It Effectively & Respectfully
Using LGBTQ+ representation Effectively & Respectfully in advertising can be both an opportunity and a challenge for brands. While inclusivity
Digital Marketing
Email marketing automation: what it is and what it is used for
We currently live in an era of constant change, which requires companies to adapt. If you are part of an