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Tracking Engagement Metrics To effectively track engagement, consider the following key metrics: Likes, Comments, and Shares: These metrics quantify the level of engagement with your content, indicating how many users find it interesting, informative, or valuable enough to take action. Click-through Rate (CTR): CTR measures the number of clicks your content receives, indicating the effectiveness […]

Defining a target audience involves creating a detailed profile of the ideal customer for your product or service. This profile, known as a buyer persona, goes beyond basic demographics and includes insights into their behaviors, interests, motivations, and pain points. Here’s a step-by-step process to create buyer personas: Conduct Market Research: Start by gathering data […]