Wehkamp wants to encourage cause marketing customers to choose shipping to a DHL ServicePoint instead of home delivery. This is probably the cheaper shipping option for Wehkamp and also more sustainable.
To stimulate this green choice, Wehkamp uses cause marketing. For every order that is picked up at a DHL ServicePoint, they donate a small amount to Jantje Beton. A great way to stimulate the choice for a more sustainable and cheaper shipping option.
The Wehkamp checkout where donations are used to influence behavior
Wehkamp uses cause marketing to influence the choice of a delivery method (nudging)
Greetz: Jarige Job foundation
Card platform Greetz has designed a special card collection. And the great thing is: for every card that is sent, €1 goes to Stichting Jarige Job. Stichting Jarige list of argentina consumer email Job treats children from the poorest families to an unforgettable birthday. They do not give money, but a birthday box full of decorations, treats for the class and teachers, something tasty for the visitors and of course a nice gift.
If we look at the mission of Greetz, we read: ‘With Greetz you give attention to the one you love.’ This mission is reinforced by the collaboration, customers are encouraged to send a card again. This not only ensures extra turnover in the short term, but also in the long term. The video essays are rapidly growing in popularity more often someone sends a card, the faster it becomes a habit. A smart way to stimulate sales.
But perhaps even more important: Greetz ensures that children have a nice birthday. A friend happy with a card and a stranger happy with a nice birthday.
Greetz works together with the Jarige Job Foundation
3. RUMAG: this is not how cause marketing works…
During the corona crisis, RUMAG showed how a cause marketing campaign can go terribly wrong. The company, known for its sharp and often crude texts. At first glance, nothing seemed wrong.
Still, there was a lot of criticism, first anhui mobile phone number list online and in Quote, and then it all went wrong when Zondag met Lubach paid attention to it. The criticism? RUMAG also made money from the action.
The problem was mainly in the communication ( message ). It remained unclear whether and how much RUMAG itself earned from the t-shirts. This emphasizes the importance of transparency in cause marketing. Always be crystal clear about how much is donated and whether you make a profit yourself.