Covid-19 Shopping malls has increased the online communication needs of shopping centres. Communication and marketing agencies are having to make an extra effort on websites and social. Networks to provide customers with updated information on multiple aspects: new services. Changes in capacity and access conditions, extensions and restrictions on opening hours,
data on health and safety measures, online actions that replace initiatives and events that previously took place in. The shopping centre…
However, these new demands of the online strategy, almost always carried out on the shopping centre’s own digital channels, should not make us neglect the relationship. with traditional media (press, radio and television). Shopping centres are major economic agents in the territory in which they operate and many of. The residents in said territory, even if they are users of social networks, continue to use traditional media to obtain information relevant to their daily lives and, on many occasions, to contrast what they receive through their social networks. Nobody escapes the fact that, when any news or event reaches us through our personal networks. We all immediately go to local newspapers and radio stations , or to regional television, in search.Of confirmation and ‘validation’ of the information.
The relationship with the nearby media
Sources of proven information continue to be the reference media in each territory. That does not change. In addition, cultivating a good dialogue with local and regional. Media will help reach key audiences in. Institutional relations such as city councils, autonomous communities and social organisations of all kinds.
That is why it is essential to maintain a fluid relationship with these media outlets. It is important to know the journalists who usually cover local or sectorial news in order to be able to contact them and, what is even more important, to offer them our availability to answer their questions. serbia email list 543010 contact leads We must keep our contact list up to date , know their names and ensure that they know ours and can locate us easily. Years ago, when the only way to contact the public was through the media,
We at the communication agencies did our best
to help them. Today they do not have the exclusive right to the relationship with the public, but they certainly have a relevance that cannot be ignored.
For this reason, at Bannister Global we digital marketing or business analytics – which is better? always work to ensure that managers and management teams of shopping centres and parks can maintain fluid contact with local media managers. Maintaining a close relationship of mutual trust will help resolve doubts, as the point of view we want to convey is taken into account. In recent months aleart news we have helped shopping centres with the measures that have been taken against the pandemic, the changing opening hours, the capacity controls or the cases that may have been recorded among workers at the centre.
In any of these situations, with society very alert to information related to safety and health, shopping centres must be clear and precise. Therefore, if we work on relations with local media in a transparent and professional manner, we will help to avoid errors and react quickly to any crisis .