Currency markets, insurance companies, banks, dating services and other commercial structures of the Russian Internet actively use lead generation to build an effective online marketing strategy and sales by phone (telemarketing).
A lead is contact information obtained from a potential buyer through a short questionnaire (a form consisting of several items). Leads with Landing Pages Information obtained through lead generation can significantly increase the percentage of sales in a relatively short time (for example, during a promotion or sale).
With the Landing Page Generator, you can easily create industry email list a landing page with a survey or form and start the lead generation process.
New Lead Management System
Landing Pages for PPC Traffic
Filling in leads requires time from the landing page visitor. In addition, by providing contact information, the user risks becoming a victim of “black” marketing and spam mailings, so not everyone is ready to provide data about themselves.
To avoid bounces and get high Leads with Landing Pages conversion rates from your lead-generating landing pages, here are ten proven ways to optimize them.
1. Create a first impression
When a user lands on a landing page, they spend 6-8 seconds answering two questions: “Is this too complicated?” and “Is this what I’m looking for?”
Make your answers appealing to the user: use large, easy-to-read fonts, high-quality visuals, and, perhaps most importantly, a title that is strictly relevant to the search query.
It is best to have each page match the keywords of the ad that is sending traffic to it when it comes to PPC. If there are too many ads and pages, try to use at least some common keywords.
2. Focus on a specific sentence
Any landing page is creat for a specific product or service. Leads with Landing Pages Don’t be tempte to add “extraneous” information about the company or other offers.
Focus all the visitor’s attention on agent email list one goal, otherwise there is a risk that he will “forget” why he came here.
3. Make navigation as simple as possible
Pages that do not contain any navigation elements (drop-down menus, transitions, links, etc.) perform their functions most effectively. Navigation almost always distracts attention from your offer and the “target action”.
In addition, by using an external link, the user can go to your site, completely forgetting why he get to the landing page, therefore, there will be no conversion, and the transition to the page, if you use PPC or banner traffic, will already be paid for.
You can integrate the link to your website’s home page into the company logo or place it in the footer of the page. This is the placement that will least distract the visitor’s attention from the main goal.
4. Carefully select graphic images and video materials
Images and videos are the first thing to catch the eye, so you should be careful when choosing them. An image that doesn’t match turkey data the offer (for example, a sexy girl in wet clothes on a page offering garden hoses) can distract the visitor from the goal.
It is more appropriate to use images and videos that clearly demonstrate the product or service itself. Clear photos or demonstration videos, Leads with Landing Pages where you can see the product and its functionality, will be able to convey much more to the user in a short period of time and will convince them even more to take an active action.
Benefits of Using Videos on Landing Pages
If you don’t have a product photo or you’re advertising a service, then the best option to “revive” your landing page and make it more informative is to use graphs and charts that demonstrate the effectiveness of your offer.
5. Make your page content “scannable”
People don’t read the text information placed on the landing page, they skim it, “scan” it. Write your text in short paragraphs, divided by meaning. Leads with Landing Pages Be sure that the essence of your offer will be clear to the visitor from the first three lines of the opening paragraph.
Highlight keywords in bold. Use interactive elements on the landing page – images and videos (most visitors find information presented only in text form to be off-putting).