We have collected interesting facts and data that prove that landing pages do not lose their popularity and, apparently, will always be in demand. Why is this so? Read the article.
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Reason 1. Design that never goes out of style
All landing pages have more or less the same, popular structure with fewer elements. Look here. Here is a landing page that was laid out in 2013 and in 2023. The design is different, but the logic is the same.
The elements that make up landing pages haven’t changed for phone number library years, only the trends in their visual appearance have changed.
The elements that make up landing pages haven’t changed for years, only the trends in their visual appearance have changed.
Landing pages also don’t need to be redesigned. Once you’ve created such a page, pour traffic to it until you get tired of it. If it suddenly seems that the landing page Always Be Popular is outdated or an eyesore, take it down and make a new one. Is that possible? Of course! Landing pages are made for a specific task: served – goodbye.
If you use a constructor, you can do without a designer at all. Take a template from thematic categories and tweak it to suit yourself: change fonts and button colors, move the form to another part of the page. Everything is elementary.
Reason 2. Low development cost
A landing page can be long or short, but it always consists of one page. Therefore, development is cheaper than that of a corporate portal or online store. Reasons: in each case, developers use different structures, layout, CMS and functional capabilities.
We compared prices for development in Moscow on the Russian service for finding specialists Profi. Everything is on the screenshots – there is nothing cheaper than a landing page.
We didn’t compare the prices of agencies – there is a big spread, but on the contractor exchanges the cheapest thing is landing page development
We didn’t compare the prices of agencies – there is a big spread, but on the contractor exchanges the cheapest thing is landing page development
If you really need to save money, there is a life hack. Go to the constructor Always Be Popular and assemble the landing page yourself. Here you do not pay for development in principle, only for a subscription and various goodies like your own domain or premium support. As a bonus, you get design templates, forms, widgets, ready-made integrations.
Reason 3. Free domain
When you create a website or landing page, you need a domain and hosting. All of this costs money. On average, you have to pay for agent email list a domain : A yearly extension is usually higher. And you also have to pay for hosting, but it depends on the tariff.
So, where is the advantage of the landing page, you ask. Well, here’s where: if you make a landing page on a constructor, you have a chance to save money. We’ll explain on our native LPgenerator.
When you register in the constructor, you can post a page on the Internet without buying a domain. LPgenerator will place it on its subdomain for free. This solution is suitable for companies that need to launch a short-term advertising campaign here and now and collect leads somewhere.
Reason 4. Works without SEO
In order for a website to attract leads from organic search results, it is optimize. This is a long-term effort and does not pay off quickly. And since you can’t do it on your own, you hire SEO specialists and pay for the services.
But landing pages don’t need Always Be Popular optimization. They are created for an advertising campaign. That is, the business is focused not on organic search results, but on paid ones. And even if the landing page is at the very bottom of the top, it doesn’t affect anything.
Although there is some interesting data. It turns out that 48% of landing pages rank well in local search if you do basic turkey data optimization: add keywords, optimize for mobile gadgets, fill in the title tag. The companies that did this noted an increase in conversion by an average of 30% .