Who is a brand manager and what do they do?
Mateusz Oktaba, instructor of the Brand Management course, talks about working in this position. Natalia Roś, a journalist from Laba […]
Digital Marketing
Digital Marketing
The basis of a good cause marketing strategy
While it’s tempting to pick marketing strategy a cause and start rolling out a campaign, a well-thought-out strategy is essential.
Digital Marketing
Cause Marketing: The Power of Brands That Give Back
Why keep handing over your marketing budget to tech giants like Google and Meta when it could also be us
Digital Marketing
7 Tips to Effectively Apply the Messy Middle Model in B2B Marketing
In B2B marketing, the buying process B2B Marketing is often not straightforward. Purchasing a business service generally takes a lot
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Street Marketing for Shopping Centres: How to Strengthen Brand Image
Creativity Street Marketing and surprise factor . We must focus our efforts on creating campaigns that achieve impact. Try to
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Why use success stories and testimonials in industrial marketing?
Where do you go when you want to make a purchase on an online platform or e-commerce site? You will
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How to make LinkedIn a B2B sales tool
From its How make LinkedIn early days as a business networking and job. Search tool, LinkedIn has become a great
Digital Marketing
How to define the customer of the future?
Summary of The Future Shopper report by Wunderman Thompson. Natalia Roś, a journalist from Laba As every year, Wunderman
Digital Marketing
10 ideas and examples for creating digital content
A brand’s digital content digital presence has many facets to consider, but without a doubt, the most important is the
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Five tips to make your online sales meetings a success
Thanks to Five tips globalization, technological development and digitalization, communication processes within companies have been seriously affect. As we well
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Basic guide to making a webinar from scratch
Webinars Basic guide are here to stay and we have already discussed in this post what they are and what
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Why hire an agency specialized in shopping centers?
As a shopping centers manager or marketing manager. of a shopping centre, you have probably considered hiring. The services of