The digital transformation of Online Sales Digital sales is already an unstoppable reality. According to the consultancy Strategic IC, companies that incorporate some kind. Automation in their processes increase their profits by 10% in a period of 6 to 9 months, so the benefits are more than evident.
Digital transformation in sales
involves adopting technology and ucating the team to automate processes and transform the way we sell. To successfully face this process, we have to distinguish between internal and external sales and know which ones interest us most as a company. Let’s take a look!
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Digital transformation external vs internal sales best option (1)
Digital transformation and internal vs. external sales
External sales: the traditional paradigm
When we talk about external sales, we are referring to the system of traditional sales teams . In this paradigm, sales are made in person, with face-to-face lead generation: what is it, how to attract people to the site and convince them to leave their contacts communication. Normally, the meeting with clients takes place through fairs and meetings.
In external sales, the sales team is very orient towards personal relationships , which is undoubtly a very important element, but which today is consider just another characteristic within the digital sales ecosystem.
Another characteristic of external sales is that due to the lack of information available about potential customers, generic and poorly qualifi leads are cg leads generat. Likewise, the presentation of the product and the offers are not personaliz, but are the same for all consumers regardless of their circumstances.