One of the biggest headaches Online Sales in digital marketing is the problem of attribution. Because consumers are impacted multiple times online and offline. it’s not always easy to know which channels are delivering the best results.
Marketing Mix Modelling offers a solution to this problem by applying an analytical approach, allowing us to know the real impact of each channel on sales and how to adjust the investment to achieve the best results. We tell you all its secrets.
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What is Marketing Mix Modelling?
As John Wanamaker famously said, “Half the money I spend on advertising is wasted – the problem is I don’t know which half it is.” As marketers and sales professionals , we have more and more channels at our online marketing for beginners: know your strategy disposal, so it’s more important than ever to understand which ones are working for us and which ones aren’t.
Online channels, we can track
Channels have received the most clicks and track. Users through techniques such as cookies. Although it is still difficult to achieve complete accuracy. In offline marketing , such cg leads as TV commercials or outdoor advertising. Things become much more complex, as we have no way of tracking individual impressions and reactions.