Following the Covid-19 pandemic, B2B B2B companies marketing has had to quickly adapt to working online. Many companies in this sector were already undergoing a digital transformation , but the processes have undoubtedly accelerated in recent months.
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This situation has brought about many new challenges, but also a lot of opportunities to improve outcomes in a digital economy. Let ’s see this with data from Episerver’s study entitled B2B Digital Experience Report : A Customer-Centric Pivot in Pivotal Times .
b2b companies digital economy
The Biggest B2B Marketing Investment Opportunities in 2020 and Beyond
Personalization
60% of B2B leaders surveyed in the study plan to invest in personalization , and 93% say that having personalized content on their website has increased 11 tips to generate more direct sales leads their revenue.
B2B companies where are the investment
Some companies aren’t personalizing their content because they believe users will perceive personalization as an invasion of their privacy. But the truth is that cg leads when personalized content is shown, only 10% of B2B leaders are concerned that companies are misusing their data and 46% believe their experience is improved by personalization.