In the previous part of the guide, we described the main rule of marketing: you need to know your customers. Who are they? What do they value most? What inspires them to buy? What brought them to your brand? And this list can go on and on.
Take off your “marketing glasses” and start perceiving the world through the eyes of the most important people in your business – your customers. Listen, don’t talk – and you’ll learn more than you could from marketing textbooks.
This is the approach behind some of the best telegram data online marketing campaigns ever. By now, you should have conducted extensive Know Your Strategy audience surveys, called your most engaged existing customers, and created complete buyer personas.
What’s next?
Now you need to build a marketing engine that is easily scalable and sustainable. Consider the following:
- You wouldn’t start building a house without a blueprint.
- You wouldn’t launch a startup without a business plan.
- You wouldn’t go on a trip without a navigator.
- You wouldn’t develop an app without a user interface plan.
- You wouldn’t buy a house without researching it thoroughly.
Why should your marketing plan be any different?
If you spend a lot of money on PPC advertising, SMM or inbound Know Your Strategy marketing, then you need a carefully planned roadmap like air . Believe me, acting haphazardly is ineffective for a marketing strategy. Every plan begins with defining key goals.
Ignore stereotypes, think like a CEO, trust the numbers
Marketing suffers from a rather serious “disease” in the eyes of company management – high cost. Most often, top management is ready for risky investments in new initiatives when their profitability can be quantified.
CEOs and CFOs, from their own very specific perspective, view online marketing as something of an unwanted drain on cash. They reason something like this: “Lead generation? Nonsense. How do you know if a marketing campaign is generating sales?”
Here’s the thing: Online marketing Know Your Strategy is about making money. It’s not an investment or an expense — it’s a tool. If done right, marketing will work. We know this because we can track everything and everyone, right down to the source agent email list of the click that generated the sale. With the right web metrics tools and a little creativity, you can prove the value of your marketing strategy. Web analytics is foolproof.
What needs to be done?
Build a strategy that positions marketing initiatives as a tool for achieving high ROI, as a critical business function.
The problem is that marketers need to communicate this marketing-ROI-profit connection to management. Take, for example, what leading marketer Andreas Ramos has to say about content marketing (in fact, his insights apply to any type of online marketing ):
“So far, I have not found a single case study that proves content marketing is successful turkey data . I have searched the internet; looked at dozens of ‘top websites’; talked to dozens of people, including [marketing] agency executives and published authors. Not one has been able to provide an example of a content marketing campaign that was financially successful, i.e., profitable. Not one.”
Step 1: Plan your timing
Success in marketing comes from reaching the right Know Your Strategy customers at the right time – during their purchasing decision process.
Put yourself in the shoes of a customer and think about your last purchase from your favorite online store. Imagine that you are busy shopping online in anticipation of an upcoming vacation. There are still weeks left before the scheduled date, you have plenty of time to decide what you need, but you still browse some items that you like.