At Cyberclick we have asked ourselves Digital Marketing this very question to reflect on how we are doing marketing. Cyberclick’s 5 A’s of marketing share our vision and point out key ideas that every marketing action should consider. Contribute, Help, Anticipate, Adapt and Automate .
Times change, society evolves and marketing cannot be left behind. The priority of marketers should no longer be to sell but to help users resolve their concerns.
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The 5 A’s of marketing according to Cyberclick
A little later, the American researchers Bernard Booms and Mary Bitner extended the traditional model to include the promotion of services . In the 1980s, the weight of the tertiary sector had grown considerably, so Booms and Bitner added 3 new Ps ( people, process and evidence the third way. content pyramid by invested resources or physical proof ). McCarthy’s model was designed for the launch of a product, but when it came to promoting a language school, for example, his theory fell short.
When we talk about the consumer journey
Acronyms. First, AIDA , to explain the sales strategy focused on attracting the consumer’s attention, generating interest, provoking a desire and finally cg leads moving on to the purchase action. This model, coined by the publicist Elias St. Elmo Lewis, was very well received by marketing and sales teams.