The focus group is a market Digital Advertising research technique us in advertising to find out the opinions of a group of people about a product or service. It is a qualitative technique, in which a discussion is organiz among a group of 5-10 people l by a moderator.
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What is a focus group and how are they us in marketing and advertising?
Characteristics of focus groups
Its function is to capture and analyze consumer opinions about a company’s products, services or marketing campaigns .
The moderator asks the group a series of questions and guides the discussion so that all participants can express themselves.
Usually between 10 and 15 questions are ask and the dynamic lasts between 30 minutes and an hour and a half .
Typically, group members do not know each other . Participants are select bas on factors such as their purchasing history, demographic or psychographic data, or consumer behavior.
Within the same study , several focus groups are usually organiz to obtain more information and avoid bias.
They are especially useful for thailand consumer mobile number list exploring buyer personas in depth , launching products or rebranding a brand.
Advantages of focus groups in advertising
Focus groups are a very useful research strategy for gaining insight into the subjective opinions of consumers. Although they are more complicat to organize than quantitative surveys, they are a good complementary lead generation: a detail manual from lpgenerator technique and offer many advantages for companies:
They have a very flexible structure , which allows them to be adapt to different nes.
They address end consumers directly , allowing you to ask them what they think instead of having to guess.
It allows you to obtain insights cz lists into consumer perception that are difficult to obtain through other means.