To answer this question, we first Neuro marketing need to look at the practical aspects of implementing neuromarketing techniques. Some of the skills you need to apply neuromarketing well actually apply to all the ways you gather information about how your target audience views (marketing) messages. Good research starts with the right questions.
First and foremost, it is important to choose
The right questionnaire or method depending on your current questions. Do you want to know whether people find a pink or a green poster more list of armenia consumer email attractive? Then it is best to simply ask them the question. Do you want to know whether people see your brand name faster on a pink or a green poster? Then it is better to use eye-tracking.
Which (neuromarketing) research techniques you will use depends on your research question. It also depends on the modality of your message (for example content that can evoke emotions than for a poster) and practical considerations (e.g. time and budget).
Neuro marketing flowchart
If you decide to go for the use of neuromarketing how will it work on a tight budget? techniques, there are three important choices to be made:
Which measuring devices, software and analyses will I use?
Let’s start with the first choice, which forms the technical basis for any neuromarketing research. There are various devices with which you can collect physiological, neural and behavioural data. These devices often also have associated software and analysis methods. Let’s anhui mobile phone number list take the example of EEG. Brain activity can be measured, for example, with a more expensive EEG device for scientific research with 64 electrodes that are placed on the head. This provides very high-quality raw data that you can analyse yourself. That is also where the difficulty lies, it requires a lot of skills and an expensive research setup to collect data and obtain results.