We see a growing interest Neuro marketing in using new, alternative ways to gain insight into preferences, emotions arous and effectiveness of marketing campaigns. Why should we ask people what certain messages arouse in them when we can simply measure it in their eye movements.
The VLAIO TETRA project Neuromarketing by Thomas More combines knowlge from the mia and marketing world (from the expertise center Sustainable Entrepreneurship and Digital Innovation) with knowlge from the psychological and psychophysiological field (from the expertise center Care and welfare – research group People and welfare). This allows us to support practice with the target use of the right neuromarketing techniques in the right context.
Certain neuromarketing techniques
I can be a promising addition to armenia email list 105644 contact leads existing strategies in the marketing world, but can marketers get start with them themselves?
Dieter Struyf , Nele De Witte and Audrey Verrall also contribut to this article . It is part of a four-part series, these are the previously publish articles:
Eye Tracking, EEG & More: 4 Neuromarketing Methods to Apply
How Trustworthy is Using AI in Eye Tracking? [Research]
Ethics & Neuromarketing: Take Consumer Concerns Seriously
Neuromarketing Techniques and Applications
Neuromarketing refers to make sure that the elements that make up the user experience of the page are of the best possible quality measuring physiological and neural signals to gain insight into the emotions and experiences of customers. Some examples of techniques and applications:
Measuring brain activity (EEG/fMRI) : such as measuring left hemisphere dominance, link to positive associations and attraction, when watching advertising videos.
Eye movements and visual information processing (eye-tracking) : for example, determining which elements on a poster attract and hold attention.
Facial Expressions (Emotion Detection Software) : Think anhui mobile phone number list of identifying emotions through facial expressions when watching or listening to a marketing message.
Activation or arousal in the body (skin conductance) : such as measuring emotional activation (link to positive or negative emotions) when watching an advertisement.
Not all of the techniques mention appear to be equally relevant or applicable for testing marketing messages. Apart from the quality of each analysis method, the organization or person who collects the data and performs the analyses also nes certain qualities. Hence the question, can every organization get start with neuromarketing techniques? Or is it better to leave it to the experts or scientists.