There are several ways you Methods collaborate can collaborate with a charity:
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donate a fixed amount to charity
donate a variable amount based on, for example, sales results
volunteering with your team or employees
Helping the charity by creating brand awareness
give customers the opportunity to donate themselves via your platform
Choosing the right collaboration methods is important to run a successful cause marketing campaign. When choosing the method to collaborate, it is important to have your goals clear. For example, donating a fixed amount and paying attention to it will create a more argentina email list 4.8 million contact leads positive image, but a donation per sale will more quickly generate extra turnover.
A combination of different methods often works best. They reinforce each other because the collaboration keeps coming back in different forms.
For example, in addition to a donation, you can also involve your employees by having them do volunteer work periodically. This really supports the goal within the company and works on team building. You also give , so that they also feel part of the action. You can use ad group management your marketing channels at any time to tell about the collaboration. In this way, you repeat and reinforce the message.
Measurement: measure your impact
In the world of marketing, measuring is knowing. Just like any other campaign, cause marketing requires measuring your success. Depending on your campaign, it can sometimes be difficult to measure all of the impact, but that is not a good reason not to measure at all.
For example, ask before and after your anhui mobile phone number list campaign how customers experience your brand, measure direct results such as turnover and don’t forget to measure the impact of your donations on the charity.
Internally, measuring helps to maintain support for the collaboration. A good cause marketing campaign is a campaign that benefits both the charity and the company.
Measuring impact not only helps you see what works and what doesn’t, but also strengthens the credibility of your campaign. what the collaboration has yielded for the charity.