Lead generation is a real opportunity for companies that learn to exploit its value and correctly include it in the planning of their marketing activities.
In this article! you will discover what lead generation is! the most used contact acquisition paths and how to make the most of your leads to convert them into satisfied customers.
What is lead generation?
Lead generation is! as the English expression suggests! a “contact generation” activity. It is a web marketing practice that consists in acquiring contacts! in fact (generally email address and telephone number) of consumers potentially france phone number list interested in purchasing a product or service .
How to Attract Lead Generation Explained Potential Customers
But why should a consumer leave me his email address? Simple: you have to give him a good reason.
To attract potential customers you need to offer them something: that’s why lead generation should always include an offer.
To convince potential customers to fill out the contact form and leave their email address! you need to show that it is worth it.
How?
>>>>>>>>Through what in technical jargon is stanley wong senior network business ip engineer called a lead magnet ! a sort of bait-offer that entices the user and justifies in their eyes the leaving of their personal data.
What can you offer?</p></p>
It depends on your industry and the type of products or services you are selling: a free resource! such as an e-book! an infographic! a webinar or a free demo are the most popular offers for companies that offer services! while for those who sell products! even a discount or a free gift can be an effective magnet<
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Lead generation paths
There are many ways to generate leads and not all of them are online. There are many
paths that lead a consumer to approach your brand and become a lead! that is! a potential customer. Let’s look at some of them:
Offline Lead Generation. If you participate in fairs and events you can collect the contacts of your potential customers even offline! asking them to register for the event or simply leave you their email address.
>As a lead magnet you can use the classic shopping bags containing illustrative material! stickers! magazines and samples or free demos of your products or services.
Lead Generation Online. Online lead generation generally involves the implementation of an acquisition funnel : as the word bh leads suggests in English! which means funnel! the goal is to push the consumer to perform a series of actions that bring him closer and closer to the brand and the company! leading him to the final conversion.
Online lead generation (almost) always involves:
- the definition of an offer that attracts the consumer’s attention
- the creation of a landing page with a contact form
Phase 1. Where and how to attract potential customers: all the channels of lead generation
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The first thing to do is to put yourself in the shoes of a typical customer to understand which platform to use to intercept them: are they more of a Facebook or Instagram t
ype? Is it better to intercept them on Linkedin or Twitter? What type of searches do they do on the web?
Free Lead Generation.</p>
<strong>Paid Lead Generation.
>Paid lead generation can be done using social channels! through Facebook and Instagram ads! or with Google Adwords! paid ads on Google.