Did you hear? PassaTempo, a Nestlé biscuit brand, recently launched a completely special edition of its product with illustrations of the alphabet in Libras (Brazilian Sign Language).
Want to check out this new feature? Then keep reading!
We need to talk about this Pastime is inclusion campaign
Anyone who loves PassaTempo was surprised when they opened the phone number database packaging, because they came across illustrations of the alphabet in Libras. That’s something you couldn’t even imagine in the future, right?
The campaign addresses fun and learning for everyone, a way to talk about inclusion with children.
What’s more: the project had the participation of employees with hearing disabilities who use Libras regularly, and also a website full of games and recreational activities to teach, in a very didactic way, the alphabet in Libras.
How is Libras currently OF Pastime is inclusion?
lead generation: what is it, how to attract people to the site and convince them to leave their contacts Libras is considered the real and official language of Brazil, however, it is the one that is least present in our daily lives. According to the 2019 National Health Survey, not all people with a degree of hearing loss or impairment use sign language to communicate.
Furthermore, according to information from the 2019 PNS, only 22.4% of people aged between 5 and 40 with some degree of hearing impairment know Libras, and 61.3% of people in the same age group who could not hear at all knew the language.
Is it or isn’t it a success story?
After checking the low percentage of knowledge and communication with sign language, bringing a campaign about inclusion and diversity, which manages to communicate with its audience and teach them, is an extremely positive point for the brand.
Now that you’ve come this far, let’s learn and have fun? Click here and learn about anhui mobile phone number list Libras in a very educational way with Nestlé!
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