Inbound marketing is a methodology Inbound Marketing that fits like a glove to the needs and challenges of B2B companies. Among the most effective B2B inbound marketing strategies we can highlight email marketing, SEO, social media and content marketing. In this article we will see how to choose the best one for your brand and apply it successfully.
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B2B inbound marketing what is the best strategy
What are the most popular digital inbound marketing strategies?
Email marketing
93 % of inbound marketers use email to communicate with their audience. It is one of the oldest channels, but also one of the best performing. Email marketing generates engagement and helps convert subscribers into leads and customers.
B2B customers are looking switzerland consumer mobile number list for realistic solutions with a positive ROI , so the content of your emails should focus on aspects such as resources, investment, benefits or time.
Email marketing is a good strategy
to remind potential customers of your presence , for example, by sending a monthly or quarterly newsletter to your database about new content, news, etc. This way, you will increase traffic to your website and sales opportunities.
To optimize your B2B email marketing, put these tips into practice:
Write an attractive subject line . Whether the recipient opens your email or skips it depends on this element, so it is always worth spending time on it.
Include only one call to action per email. Filling emails with CTAs ends up having the opposite effect, as users don’t know where to click.
Segment your emails. Not every email will be appropriate for every subscriber on your list, as great landing pages: 30 real examples they may be at different stages of their journey or looking for different solutions. So it’s best to send fewer emails, but ones that really reflect that you’re listening to your subscribers and know what they’re interested in.
Create responsive cz lists designs that are well adapted to dark mode . If users can’t see your emails properly, all your efforts will be in vain. So make sure they can read them on different devices and configurations.