how to write killer texts to delight your digital audience

Making blog posts is easy, but the hard part is making sure they achieve the goals you want. After all, you want people to finish reading your post and fall in love with you or your company.

It’s not a simple task, but luckily for you, writing a blog post that meets your goals is easier if you break the process down into smaller, strategic steps .

Today we are going to teach you the complete process of creating a perfect blog post by following each of the following steps:

• planning;
• structuring;
• drafting;
• update.

We can tell you in advance that this text only covers the steps related to the production and maintenance of your post and we will not talk about how to create a blog or distribute your content.

If you are still structuring your Content Marketing strategy , we recommend that you download our Digital Marketing 3.0 eBook to guide you through the initial steps.

So, let’s get down to business. Keep reading and today you’ll learn all the secrets to writing the perfect blog post!

Planning the blog post how-to-write

The most important step in the entire whatsapp number list production is planning , it will define the final quality of the publication and your ability to meet the objectives you set.

To begin your planning, the first step is to define the goal of your post: what is its purpose? What do you want to happen when someone reads it?

This question can have multiple answers, but it is important to focus on this goal throughout the content creation process.

Some of the objectives of your publication could be:

• win first place in Google for a keyword ;
• teach the solution to a process;
• to clear up a doubt;
• convert visitors into leads or MQLs;
• position yourself as an authority;
• share an experience or idea;
• entertain the reader.

Your post will likely have one of these goals, more than one at a time, or a variety of them, but be careful: remember to keep the goal of your blog post as simplified as possible .

A simple and clear idea will give you the right direction to produce the best content possible.

In the case of this post, for example, the main objective is to teach you how to produce a quality blog post, but we also want to convert visitors into contacts and leads.

Note: We do not recommend conveying this information to readers by telling them about an objective like this, but in this case we made an exception because it is pedagogically useful for those who want to learn how to produce blog posts that convert .

Who is the publication for?

Just as important as knowing that the what are ai rewriting tools and how do they work ultimate goal of your post is to understand who you want to impact on the other side of the screen , but that’s not a job you should do on every post.

Understanding who your readers are is part of developing your buyer persona and is one of the most important steps in your entire content strategy.

The buyer persona is a semi-fictional profile that represents the ideal audience for a company’s communication. Its function is to help you better understand who the reader is and what they need.

Each post should have at least one clearly defined buyer persona as its target audience. This will tell you the main habits and values ​​of who you want as a customer, as well as various demographic information.

It takes a lot of research to create, but once crafted, it will play a key role in every step of your strategy .

What is the topic of the post?

The topic is what your content is going shops 9177 to talk about. In this post, for example, the topic is the process of creating a blog post.

Often, choosing a topic comes before choosing your goals and defining your buyer persona, but if you’ve thought about a topic, the ultimate goal of your post, as well as the buyer persona you want to impact, are probably already defined.

In any case, it is important to have the objective mapped out and recorded. If you thought of the topic before following the first two steps, make sure it matches your business priorities. If not, save the idea for later in your content production.

In the case of this post, we noticed that no Rock Content content addressed this topic while we were researching for another task we were developing.

The theme was the first thing that came up and when we evaluated it, we noticed that it aligned with our marketing objectives and our buyer persona. As soon as we decided on the theme, we were able to easily define the objectives and the buyer persona.

Creative block

If you’re going through a creative block and can’t seem to come up with a topic for your next post, the ideal thing to do is to map out the topics your blog already covers.

For example: Rock Content’s blog covers topics related primarily to Digital Marketing , but also to sales and customer success .

When we need topic ideas, we map out which topics have already been covered by our content and which haven’t.

Good news: the more content you produce, the more ‘creative’ you’ll be in finding new topics. This is because when you research and write about a topic, you’ll see that it’s both the development of a larger topic, as well as broken down into smaller ones.

If you get into the habit of somehow recording the topics that come to mind while producing other content, you’ll build a good foundation of ideas.

Choosing the type of post how-to-write

The type of post will be a direct consequence of the information you gathered in the previous steps. Each type of post responds to specific objectives, audiences, and topics.

There are too many types of posts to cover them all. We’ll simplify it a bit and give examples of how you can use the information you’ve gathered so far to decide on the right type for your post.

Let’s analyze this post to make everything clearer:

• Objective: to teach the reader the entire process of producing a perfect blog post.
• Buyer persona: Those who are starting to produce content for blogs or who already do so but want to speed up their process.
• Topic: We cover the process of creating a blog post, from start to finish.

Some common options are:

• Tutorial;
• Complete guide;
• News;
• Success story.

Investigate, investigate, investigate how-to-write

You’ve got your topic set and you know how you plan to approach it, but that alone doesn’t do justice to the complexity of the topic.

During the next steps of structuring, it is important that you take your time to research the topic .

Here are some tips on how to research a topic in depth:

• Google as many keywords as you can think of for your topic . Try variations on the obvious and read the top results for each search.
• Research in other languages, the Latin American market is not always the most advanced and you can see the topic from other perspectives with content from other countries.
• Research specialists . Find references in your area of ​​expertise and talk to them.
• Record what you discover and always try to compare the information.

Research is a great opportunity to map out content you don’t have that you can produce, and it’s a great way to understand how your digital competitors approach a topic.

Create an attractive brief how-to-write

Once you know who to write to, you need to create an outline of what you’ll be talking about in the post. After all, when we write without any direction, it’s very difficult to achieve our goal and grab our audience’s attention.

Try to remember that the consumer will have a question or a goal for visiting your text . Therefore, use tools (there are several that are free) to find out how your customer searches for information on Google.

Therefore, you can define a keyword that will be used to make your post found whenever someone has a question about the topic.

After that, think about your lead’s interests, see what you could teach them, how it would be possible, and write it all down on paper. This way, you will have:

• the title of your post ;
• what will be your goal with the text;
• the keyword that will be used to create the post.