AI, AI, AI… we hear about artificial intelligence literally everywhere. Entrepreneurs and experts are praising it to the skies, and when you scroll through LinkedIn , it seems like every other post is about AI. But often it’s just talk – predictions, promises and unrealistic ideas – without any concrete results or practical conclusions.
That’s why we decided to approach this topic differently. Practical usability is what we’ll focus on in this article. We’ll look at how AI can actually be used, what it can really help us with, and where its limits lie. No empty promises – just concrete tips and tools to help you use AI in your business.
Content creation: easier than ever
According to recent surveys, 43% of marketers consider content creation to be the most common area where they use AI . Whether it’s usa phone number list copywriting, design, or even video content creation, AI is helping businesses create better content while focusing on strategic goals.
Content creation is the foundation of a modern marketing strategy, but let’s face it – it can be a daunting task. The process often takes up more time and resources than most businesses can afford. But AI is making content creation faster, more efficient, and more accessible than ever before. How exactly? Let’s take a look.
Automation that saves time
AI is great at handling repetitive and time-consuming tasks that can slow down your workflow. Writing blog drafts, generating email remarketing and retargeting: what’s the difference and how to use them campaigns, or creating social media captions? AI can create a solid starting point in seconds. But it’s important to remember that while AI helps with.
Tools we recommend:
- HubSpot AI Content Writer: Generates How to use AI search engine optimized content, perfect for quick ideation.
- Jasper: Great for creating long and short texts.
- Copy.ai: Ideal for short, concise texts, such as headlines or email introductions.
Coming up with new ideas
Everyone has experienced it at some point – sitting in front of a blank page, waiting for inspiration. In this case, AI becomes a great partner, offering phone database you ideas or new directions that you would not have thought of on your own. It will not create a revolutionary campaign on its own, but it will definitely help to jumpstart the creative process.
Tools we recommend:
- Hubspot’s Blog Ideas Generator: Quickly suggests relevant topics based on your target audience.
- ChatGPT: A flexible brainstorming tool to help you come up with new ideas or perspectives.
- Ideamap AI: A great helper for organizing ideas into clear and understandable concepts.
Visuals and How to use AI videos
In the past, AI-generated results were often unusable – people with too many fingers or unnatural movements spoiled the overall impression. But the situation is changing quickly. The results from some tools today often exceed expectations and can confuse you, making you doubt whether the image is real or created by AI. While shortcomings still exist, the technology is developing rapidly and will continue to improve.
Tools we recommend:
- MidJourney: Excellent for creating detailed and artistic visuals, ideal for creative and conceptual projects.
- Canva AI: Makes it easy to create graphics with automated layout, visual, and branding designs.
- DALL-E: Generates creative and realistic images based on detailed specifications, with quality depending on specific inputs.