Creativity Street Marketing and surprise factor . We must focus our efforts on creating campaigns that achieve impact. Try to surprise users in an unexpect context such as the street with some activity, street art or original creation. Attracting is important, but maintaining that attention is essential to achieve the objectives of recognition and brand awareness that we seek. It is essential to innovate with fun and original actions, but always in line with the corporate image that we want to convey. For example, the famous Nike corporate benches without the seating area that includ the brand logo and the word Run are a very original street marketing action that is consistent with the brand image.
Interaction We must get users involv in the campaign
to be part of it and enjoy an experience that is interesting enough for them to become a memory. In this way , the recognition that our shopping centre will have will be much greater . The key is that our target is so interest in our action that they are encourag to share it on their social networks , giving it visibility and feeling part of it. If you achieve this, the victory is yours. We must keep in mind the knowlge we have of our clients and their characteristics to adapt our street marketing campaign. Linking the campaign to feelings and emotions helps it to be remember by viewers. There are campaigns that have manag to impress users and thus become viral on the network, such as the Kit Kat chocolate-shap bench.
Social mia dissemination . In addition to encouraging interaction with the target customer who comes to learn about our campaign, it is essential to share the assembly process, the results and the involvement achiev with users on our social profiles. In this way, we bring our shopping centre closer to people by humanising it and making list of nigerian consumer email everyone a part of it, even from the online environment. The video summary format of the entire campaign brings very good results with street marketing campaigns. You can find some examples on our YouTube channel.
Optimal budget managementIt is important
to have an appropriate approach to our actions, taking into account aspects such as the duration of the project and the time requir for assembly or setting up the space. In this way we can optimise our the third way. content pyramid by invest resources budget and get the most out of the actions carri out. Many large companies make large investments in street marketing campaigns, but it is a flexible tool that can be adapt to different budgets. It is more important to develop an alb directory original and creative idea for our street marketing campaign than to make large financial investments.
An opportunity to strengthen the image of our center
There are a wide variety of alternatives for creating street marketing campaigns in our shopping centres, such as street games, animations or artistic shows, leisure platforms or stands that distribute some kind of gift in an orderly manner. It is essential that we select the type of campaign that best suits our shopping centre and our customers in order to bring them closer to your brand in a very original way.