Three steps to creating an effective social media campaign.
The denser it becomes with Effectively Collaborate opinion creators, products and campaigns,
the harder it is to navigate this territory while maintaining values such as authenticity, credibility and trust – the basic attributes of influencer marketing. So how do you plan effective campaigns with opinion creators without compromising on quality?
Many forecasts indicate that cooperation with opinion makers will continue to grow stronger for a long time to come kuwait telephone number data as there is no worthy successor in sight. However, as reported by the annual Edelman Trust Barometer report , public trust in individual institutions is weakening, and social media is not left out of this trend. When the decreasing trust of recipients clashes with the carelessness and nonchalance of brands and influencers in preparing campaigns, we have a ready recipe for failure. The conclusion? The first step to effective influencer marketing is to understand that our recipient is a thinking, feeling, and conscious person – not, as many brands seem to think, a number expressed with an accuracy of tens of thousands.
All inclusive or a journey into the unknown?
Influencer marketing is like a journey. You can plan it very carefully, spend weeks reading reviews of tourist “must sees” and “off the beaten track” points, set goals and measure your satisfaction based on their achievement. You can also go spontaneously and spontaneously, without looking back.
While in the case of travel, each of the described adventures can be turned into a joyful experience accompanied by a photo on Instagram, in Effectively Collaborate the case of marketing strategy it is not always so rosy. Thinking through a few basic issues before collaborating with creators is a chance for consistent and authentic, and consequently effective actions. Goal, strategy, implementation, evaluation – and critical thinking at each stage – is the checklist for an effective campaign.
#1 Goal: Set a Goal
Influencer marketing can support sales children’s day – remember 5 campaigns that are true classics! image activities or implement other, unconventional assumptions. The more specifically expressed, the better – the goal is the foundation for later selection of the appropriate form of cooperation, evaluation tools or even internal budget administration. There is no easy method for quantifying the goal or universally applicable standards, but each subsequent cooperation allows you to learn more about how the product resonates with recipients and better manage the goal in subsequent campaigns.
- Sales goals include, for example, increasing product sales among new customers; activating existing customers at key moments for the brand; promoting a new campaign or product focused on sales; or supporting a new product.
- Image goals include, for example, increasing awareness and desirability of products; spreading brand love or changing the brand’s image; acquiring content – photos and videos – for use in your own media.
#2 Strategy, or draw yourself a map
Armed with an awareness of what we want to achieve phone database we can look at different types of cooperation and choose the best one. Many brands Effectively Collaborate successfully combine several elements into a complementary strategy that achieves several goals. Marketing pick & mix !
Tip: Two other factors to consider are time and budget . Depending on financial flexibility, the budget will be one of the filters when choosing the form of cooperation, or it will allow freedom in planning the type of activities.
1. Decisions based on authority.
Long-term action with a single brand ambassador, usually a mega or macro-influencer (with 500k+ followers) is a big investment that can pay off. A mechanism that marketers have been using for years works in its favor: authority. For such cooperation to be effective, the credibility of the influencer as a brand user and a good fit of the product to the target group are important – a set of conditions that unfortunately often exclude each other. But not always – for example: Maffashion and Gonciarz, who do a good job as Samsung brand ambassadors.