So there is a clear reason why more trends, tools, data, access to knowledge and ‘doing more’ do not yield more results. In fact, more options to choose only make it more difficult. Because what is good? What increases the chance of success? Enough choice stress. Is there no way out of this marketing hamster wheel and do we just have to be satisfied with it?
from hamster wheel to flywheel marketing
What made me curious in the search azerbaijan email list 194608 contact leads were the exponential growers, only a very small part of the companies. They are apparently able to reach more people faster than other companies and get into their heads as the solution to a problem. What creates this ability?
To find answers, I started researching faster growers. From Miro, Amazon, Loom to Duolingo. In total, I have now studied 58 companies and what I found has forever changed the way I look at everything I have done in my long career in marketing. The flywheel effect, the basis of flywheel marketing.
What is flywheel marketing?
While all the exponential growers in the lead generation: a detailed manual from lpgenerator world do all sorts of different marketing, there is one thing they all have in common. They have set up their marketing as a self-reinforcing system. This creates a growing marketing momentum that cannot be stopped. It is that simple. They do marketing just like any other company, except their marketing is self-reinforcing.
Every time they do something, it becomes easier because the system becomes stronger. In short, the system grows with the success and therefore can immediately anhui mobile phone number list handle the growing complexity. Where the companies that have not set it up in a self-reinforcing way have to put in proportionally more and more to get results. In short, traditional marketing is a linear system and flywheel marketing is an exponential system.