A brand’s digital content digital presence has many facets to consider, but without a doubt, the most important is the corporate. Website itself . This is where you can post everything you want to explain to customers. The sector, potential partners and employees. It is undoubtly the ideal place to distribute quality content that attracts search engines (Google) and allows interest people to come into contact with our messages.
In a professional buying process , there are different jobs to be perform, sometimes. By different people. First, they ask questions about their challenges or explore an opportunity (consuming ucational content); then, they start researching different. Options (conducting an evaluation); and finally, they choose a company to do business with (conversion phase).
There are still companies that consider the process of creating a website to be finish at some point, when modern approaches. Specify otherwise. In addition to the essential technology reviews , the content of a page must be alive, changing as the business and the sector do. It is about creating content marketing that provides value to visitors, ucational content that attracts people to a website and that allows the development of an inbound strategy .
Now, what content is updatable? How is it creat?
There is no doubt that a professional team is ne, with experience in industrial marketing, who master the ecosystem and know how to extract information from a company to make it attractive to its audiences. At Bannister Global we have been doing this for years and that is why we can give some ideas to create content according to the buyer’s life cycle or buyer’s journey. Let’s go over some of them.
1. Blog posts
It is sad to see websites with a news section that has not had content for three years or that only has a few poorly written texts with corporate news of little interest. The blog of a B2B company that list of netherlands consumer email wants to stand out has to have a significant density of content that helps attract traffic. This post by the SaaS company eManaGym on loyalty helps managers and entrepreneurs learn basic issues about loyalty in gyms and sports centers.
eManaGym example Blog post
2. Basic guides
There are times when it is necessary to explain in a video essays are rapidly growing in popularity broad and simple way content that attracts interest and, at the same time, provides basic information alb directory about a sector or market. At Bannister Global we have manag to multiply the traffic on our website thanks to a pillar page with a downloadable version call ‘Marketing Guide for Shopping Centers’. It is intend to capture leads from professionals in that sector and offer them useful information.