Email marketing is a super Email Marketing versatile tool to accompany users at different stages of their journey with the brand.
Once a user becomes part of our email database, the normal thing is to implement a lead nurturing strategy to convert them into a client. But the role of email marketing does not end here, and it has enormous potential to achieve long-term customer loyalty. Let’s see how to achieve this using some ideas from Campaign Monitor .
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Email marketing_ 5 powerful loyalty strategies
Email marketing and loyalty
Loyalty programs provide multiple benefits for brands, as they increase customer retention and user interactions . In addition, they can take many different forms and strategies, depending on the needs of the brand.
If you’re considering starting a loyalty email marketing program, take a look at these statistics:
According to Harvard Business Review, acquiring a new customer can be 5 to 25 times more expensive than trying to retain or re-engage an existing one.
A 2019 eMarketer survey of global internet users found that rewards and loyalty points are among the most valued aspects of online shopping (58.7% of respondents selected this answer).
emarketer
83% of consumers surveyed 5 reasons why landing pages will always be popular said loyalty programs encourage them to continue buying from their favorite brands.
According to an Adobe study
loyal customers buy nearly 30% more products than first-time buyers and generate 3-7 times more revenue per visit.
Plus, loyal customers are great cz lists for word-of-mouth marketing , as they talk about their favorite brands and positive experiences with friends and family.