We currently live in an era of constant change, which requires companies to adapt. If you are part of an agency’s marketing department or are interest in improving your business through new technologies, you have probably realiz that digital transformation means leaving behind all the concepts we had about how to run a company.
Inbound marketing , for example, chang the commercial landscape of companies because it manag to offer interesting and attractive information to all those who had a ne. But if we really want to look at a promising development for the future of companies, we have to talk about marketing automation .
This methodology involves the use of software to automate all the processes deriv from a digital marketing strategy, such as segmentation, workflow generation, lead nurturing, campaign management, among others… The purpose is to guide leads in the most automat way possible throughout the sales pipeline, until they become loyal and recurring customers.
Marketing automation seeks to help companies perform tious marketing tasks in a more agile and efficient way , achieving their objectives in the shortest possible time. This is the main reason why more than 51% of large companies use marketing automation tools.
Of all the tasks that can be automat, email marketing has always been one of the most likely to change and adapt to new times . At Bannister Global we want you to see what email marketing automation is all about and what tools we can use to do it. Let’s go for it.
Why automate email marketing?
Back in 2018, it was already consider that email marketing would be one of the most automat means for companies to try to save time and effort when sending emails to both clients and other contacts.
First of all, I must explain that email marketing automation actually involves the generaliz sending of emails by a company to its current or potential customers, but no longer manually, but through programs or email triggers that are automatically sent according to the instructions given by the company.
With email automation, you can run personaliz and contextualiz inbound marketing campaigns, thus avoiding having to do them manually. That is, specific emails are sent to groups of contacts that match the user’s exclusive criteria and are record by an email management tool.
This automation process is useful because it eliminates time-consuming tasks from the workplace, such as preparing email lists, sending generic or personaliz senegal email list 60000 contact leads messages every time someone interacts with the content on our website. This allows those in charge of the marketing and sales departments to spend their work time on much more profitable tasks.
Building an email marketing campaign is no easy task and must go hand in hand with the company’s other strategies, such as content marketing or mindful marketing.
Types of emails that can be automat
Considering the information, web traffic and data generat online that a company currently handles, it is essential to have automations that facilitate day-to-day management.
If you know exactly what phase of the buyer’s ad group management journey your user is in, you can easily create a list of messages that will help them move forward in their conversion process. Normally, in this process there has to be a call to action so that the user lands on a landing page , and after interacting with it, they appear on a thank you page.
Therefore, a message for each conversion phase is key if you don’t want users who don’t meet your requirements (for example, they haven’t fill out a form on a aleart news landing page) to receive the wrong message. That’s why automation can be very useful to avoid wasting resources on leads that won’t work.
In order to automatically send an email, a trigger element is usually requir , either a time trigger for certain occasions or an action when a lead has perform a certain behavior, for example, by downloading content or subscribing to a form. Below is a list of the most commonly us ones.