The best digital marketers are ver Email Marketing clear about this: staying up to date with new tools is essential to take advantage of all the opportunities to connect with our target audience. So today I’m going to talk to you about a very effective strategy: trigger marketing, closely related to email marketing .
Wait, isn’t email marketing a thing of the past?
new customization and automation options have made email marketing campaigns more relevant and effective than ever. But email marketing should not be confused with sending mass messages, much less with spam. On the contrary, what you need is to learn how to use this tool to send highly personalized information that reaches the perfect customer at just the right time. That’s why I want to explain to you what trigger marketing is and when we can apply it .
Do you want to improve your saudi arabia consumer mobile number list email marketing campaigns ? Click here and get the free 1-hour course to optimize your emails and results.
Trigger Marketing
What is trigger marketing?
Trigger marketing consists of sending messages or notifications at a specific time , in response to an event (event-based marketing). Different user actions trigger different messages, seeking maximum personalization and, above all, reaching the potential client at the right time to get into their heads and increase the chances of conversion.
In this type of marketing, everything is driven by “ events ”. An event can be a user how will it work on a tight budget? action (downloading an ebook, spending e events generates a personalized response for certain users: for example, at Christmas we will send an email about toys to users who have small children.
One of the most important keys to trigger marketing is automation , through sites cg leads like Hubspot. This allows us to maximize the impact and create very sophisticated campaigns with a minimum investment of time.