A shopping Eight tips centre’s website is a key element of its communication and, unfortunately, many of them have a messy appearance, are poorly maintain and use outdat technology. The most traditional (and mistaken) approaches lead people to believe that a shopping centre, by focusing on physical purchases and offline visits , should focus on channels other than the web. For this reason, some marketing managers of shopping centres believe that it is enough to ‘have a website’.
and they do not allocate resources to keep it updat in terms of content and technology.
In recent years both customer service and public and marketing
information in a shopping centre have been transferr to digital channels, making an online presence vital. Differentiating between online and offline strategies does not make sense today.
Due to its nature as an aggregator of different businesses, retailers and franchisees, a shopping centre’s website is of central importance for both occasional and regular visitors. It is not surprising that its maintenance is consider a priority within the digital marketing strategy of each centre.
The website of a shopping centre is still a corporate page in its own right and, as such, it collects organic traffic from search engines. But it is also the destination point for a significant percentage of social mia traffic , as well as direct traffic rirect from in-person events and email marketing campaigns . These tools, in a significant percentage new zealand email list 1.4 M contact leads of cases, are not independent and depend on a web platform to expand content or functionality , effectively turning the website itself into the last point in the conversion funnel .
Taking care of the web should be the number one priority
All the information that the user may require must be present in a simple and accessible way on the website. At Bannister Global we want to online marketing for beginners: use seo to get seen online highlight eight points to ensure that your shopping centre’s website continues to attract customers and be attractive to potential operators.
1. Optimize the shopping center website for mobile
Mobile is by far the most popular mium for shopping centres’ web audiences , and the number is only increasing. When updating or publishing ao lists your centre’s website, don’t be guid by proposals with a flashy desktop-ready design; this is of decidly less value than good usability on mobile devices . Converting a desktop website to mobile is decidly more complex and often yields a less satisfactory result than designing it for mobile from the start and then adapting it to desktop.