Email marketing is a channel that has enormous advantages, which makes generating quality leads via
email vitally important for the growth of our business.
For this Digital Marketing strategy to have a better impact on potential customers who visit your
website, it is necessary to create an attractive and effective Squeeze Page that provides you with a list
of prospects interested in purchasing your product or service.
Below we will tell you everything you need to know about the topic:
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What is a Squeeze Page and what is it for?
A Squeeze Page is specifically designed europe cell phone number list to extract a visitor’s email address by offering something valuable in return.
Under its design , it encourages visitors to opt-in to an email or subscriber list to gather more information about the product or service featured on the homepage.
A common practice is to offer free ebooks, educational emails, videos and more.
At first glance, they look similar to Landing Pages , but they have their differences.
What is the difference between a Squeeze Page and a Landing Page? discover-what-the
To start, a squeeze page is a specific type what is an seo campaign of landing page and is made for one purpose: to collect users’ email addresses. Aside from that, landing pages can also be intended to sell a product or service.
Typically, squeeze pages are shorter, contain a minimal amount of graphics, details, and additional information. Their task is to start a buyer’s journey while landing pages work at different stages of the sales funnel .
In this way, the squeeze page can provide us with valuable potential customers. To achieve this, we must optimize the conversion rate of the website from the start.
Why are they important for your company’s digital identity? discover-what-the
Squeeze Pages are important because they shops 9177 allow us to capture a medium that in our digital age is more important than a visitor’s phone number: email, with which we can send proposals to try to monetize the strategy.
When we capture this data, there is an opportunity to improve the customer journey and take them further down the sales funnel and achieve a lasting agreement.
And this is where “good” traditional marketing becomes advanced Digital Marketing, with long-lasting relationships with customers.
Now, what can you offer on your Squeeze Page? Your visitors will be happy to receive:
- Ebooks;
- Whitepapers;
- Newsletters;
- Videos or webinars;
- Reports with hard statistics on a topic of your specialty;
- Podcasts ;
- Slide set;
- Relevant articles and content on a specific topic.
Indeed, before creating your own page, you should plan which digital asset will be most attractive to your potential customers.
If users are beginners, they may find more value in a detailed email course or ebook.
On the other hand, if they are busy and always on the go, they may prefer a podcast or an infographic with backed-up information because they can consume the material more quickly or with greater flexibility.
We must clarify that there is no “correct” or “incorrect” offer to use: the important thing is to make the decision based on the statistics you have about your target audience and the defined buyer persona .
What should be the structure of a Squeeze Page?
A Squeeze Page is short, concise and precise, it includes:
- An attractive and relevant headline that clearly communicates the benefit it will provide.
- Supporting text that provides enough information for the visitor to make a decision.
- An image of the offer being promoted.
- Form that has no friction points.
- An embedded form Call to Action that includes only one or two fields such as name and email address, so users can take action without leaving the page.
Main features of a Squeeze Page discover-what-the
Next, we will show the 3 key properties of a squeeze page:
- It is a single page or pop-up window : it does not do internal or external link building , unless the conversion action is carried out.
- Email or personal information is the only data capture field : it only seeks to request basic data in order to make a positive engagement with people.
- Its sole purpose is email conversion : Its main purpose is to capture email addresses with the best possible conversion rates from visitors.
Want to see it in a more graphic way? Below you will find a good example of what we have discussed so far.
Example of a Squeeze Page discover-what-the
On the Shopify website we find an excellent example, with a soft and pleasant color palette, it does not seek to be aggressive or colorful.
The title “ Anyone, anywhere can start a business ” broadly sums up the brand’s goal and what it offers its users.
It has a compelling support text, where it talks about a 14-day free trial with a wide variety of payment methods.
The “ Try for Free ” CTA takes you to a single address and invites the user to take one step to take advantage of this platform offer: enter the email address.